Ivan Simeon Photography Studio

Architecture Photography

Architectural photography entered Ivan Simeon Studio's practice organically. Arriving early on corporate assignments to test and assess each location photographically, the studio began producing architectural images that clients had never commissioned but immediately recognised as valuable. Those first reactions led to dedicated mandates, and architectural photography has been a core discipline of the studio for over fifteen years.

The studio specialises in high-end architectural interiors and exteriors: luxury retail boutiques, exhibition stands, private aviation terminals and hangars, hotels, and landmark buildings. Clients include leading watchmaking, fashion, and leather goods maisons, as well as operators in the business aviation sector, across Switzerland and Europe.

Below are some examples of recent mandates.

For information and bookings, please send a mail to info@mysimeon.ch
Phone: +41 79 672 49 28

Architecture photography

Chopard Boutique Interlaken

This architectural photography series by Ivan Simeon Studio, Geneva, documents the newly opened Chopard boutique in Interlaken, Switzerland, inaugurated in February 2026.

Located in the heart of Interlaken in the Swiss Bernese Oberland, the Chopard boutique represents a landmark in Swiss luxury retail. The space presents a rare challenge for an architectural photographer: an environment of absolute perfection, where every finish, every light source and every material has been conceived and executed with remarkable precision. The architectural concept reflects the dual identity of Chopard: a Maison celebrated equally for its haute horlogerie and its high jewellery collections.

Interior photographs were produced by Ivan Simeon Studio ahead of the February 2026 inauguration for immediate use in press and communication. A second series of exterior architectural photographs was commissioned in summer 2026 to capture the Chopard boutique within the natural landscape of Interlaken at its most vibrant.

Images from this series are distributed for press and communication use by Kirchhofer and the Maison Chopard.

Architecture photography

TimeVallée by Kirchhofer, Interlaken

Commissioned for architectural photography, this series by Ivan Simeon Studio documents the newly opened TimeVallée by Kirchhofer boutique in Interlaken, Switzerland. The space brings together some of the most prestigious Maisons in watchmaking, including Cartier, Piaget, IWC, Montblanc and Jaeger-LeCoultre from the Richemont Group, alongside Bulgari and Hermès. The architectural concept is built around a rare balance: each Maison retains its own visual identity and distinct universe, while the overall space offers clients a seamless and coherent luxury experience. Images from this series are distributed worldwide for press and communication use by Kirchhofer, Richemont, TimeVallée and the participating Maisons.

Architecture photography

House of Gübelin, Rue du Rhône, Geneva

Commissioned directly by House of Gübelin for international press and brand communication, this series by Ivan Simeon Studio documents the reopening of their flagship boutique at Rue du Rhône 60 in Geneva, housed in the historic Maison de la Rose. The space brings together an exceptional selection of fine jewellery and watchmaking Maisons, including Chaumet, Bulgari, Chanel, IWC Schaffhausen, Parmigiani Fleurier and Zenith.

The architectural concept marks a deliberate departure from conventional retail design: built around the client's comfort and sense of welcome, with generous living areas, carefully curated lighting and an atmosphere closer to a private residence than a traditional jewellery boutique. Capturing this required extensive preparation, including test shoots and direct exchanges with the boutique's designers, to translate into images what words alone could not convey: the particular quality of stillness and warmth that defines this space. The series was produced for worldwide press distribution and communication use across all Gübelin platforms.

Architecture photography

Jaeger-LeCoultre, Interlaken

Commissioned for Kirchhofer, Jaeger-LeCoultre and the Richemont Group for international press and brand communication, this series by Ivan Simeon Studio documents the new Jaeger-LeCoultre boutique in Interlaken, Switzerland. Founded in 1833 in the Vallée de Joux and known as the Watchmaker of Watchmakers, Jaeger-LeCoultre carries a singular heritage of over 190 years of horological mastery, more than 1,400 calibres and 430 patents. Translating this depth of history into architectural photography required extensive research and test shoots, conducted in close dialogue with the space, to capture the precise atmosphere that defines the Maison: the understated sophistication, the harmony of organic materials, and the seamless dialogue between tradition and modernity. The series was produced for worldwide press distribution and communication use across Kirchhofer, Jaeger-LeCoultre and Richemont platforms.

"Capturing Architectural Vision: Your Strategic Partner in Brand Identity and Visual Storytelling. We don't just photograph spaces; we curate a compelling visual narrative, ensuring every image aligns with your firm's design philosophy and resonates deeply with your target audience."

Architecture photography

A. Lange & Söhne Salon Zürich

Commissioned directly by A. Lange & Söhne and the Richemont Group for international press and brand communication, this series by Ivan Simeon Studio documents the new A. Lange & Söhne Salon in Zurich, located at Bahnhofstrasse 26. This mandate followed directly from Ivan Simeon's earlier architectural photography work for the A. Lange & Söhne Salon in Geneva, a testament to the trust placed in his ability to translate the Maison's singular identity into images.

Founded in Glashütte, Saxony, in 1845, A. Lange & Söhne is renowned for its uncompromising pursuit of perfection, its finely nuanced aesthetic and its handcrafted timepieces of exceptional technical complexity. Unlike a traditional street-level boutique, the Salon concept offers an intimate, lounge-style environment across 100 square metres, conceived for private and unhurried client experiences. Capturing this required the same rigorous preparation applied across Ivan Simeon Studio's architectural mandates: extensive research, test shoots and a deep immersion in the Maison's visual identity, to render in photography the quiet precision and refinement that defines every A. Lange & Söhne space. The series was produced for worldwide press distribution and communication use across A. Lange & Söhne and Richemont platforms.

Architecture photography

Client: Breitling

Job: Pictures of the Breitling boutique of Geneva

Architecture photography

Client: Bell & Ross

Job: Pictures of the Bell & Ross exhibition area at Watches & Wonders 2024

Architecture photography

Client: Tag Heuer

Job: During the same year, my studio was commissioned to photograph four Tag Heuer boutiques in Switzerland:

Geneva, Zurich, Lucerne and Zermatt.

Here are the images from the Zurich boutique.

Architecture photography

Client: Gerald Charles Genève

Job: Images of the building in Geneva where their headquarter and ateliers are located. Used for press and communications purposes.

You will find an example of use under the ‘publications’ tab.

"Seamless Project-to-Portfolio: Complete Visual Cohesion for Your Architectural Brand. Our integrated art direction and photography services guarantee a consistent, professional visual identity across all platforms, transforming single projects into a powerful, cohesive portfolio that stands out."

Architecture photography

Client: Officine Panerai

Job: These images are part of a series of 4 assignments for Officine Panerai, i.e. photos of their boutiques of Interlaken, Zurich, Zermatt and Basel.

Hereafter, the pictures of the new Officine Panerai store of Zermatt.

Architecture photography

Client: Ulysse Nardin

Job: Pictures of the Exhibition area of Ulysse Nardin at Watches & Wonders 2023 fair

Architecture photography

Client: Bell & Ross

Job: Pictures of the Bell & Ross exhibition area at Watches & Wonders 2023

Architecture photography

Client: Bulgari
Job: Pictures of the Bulgari store of Lucerne

Architecture Photography

Client: Ulysse Nardin

Job: Pictures of the 1st floor of the Ulysse Nardin boutique of Geneva

Architecture Photography

Client: Louis Vuitton

Job: Pictures of the facade of the Louis Vuitton Zurich store. Press and internet llustration of the decoration created by Faye McLeod.

Architecture Photography

Client: Kirchhofer
Job: Pictures of the Blancpain & Breguet boutique of Interlaken

Architecture Photography

Client: Officine Panerai

Job: These images are part of a series of 4 assignments for Officine Panerai, i.e. photos of their boutiques of Interlaken, Zurich, Zermatt and Basel.

Hereafter, the pictures of the new Officine Panerai store of Basel.

Architecture Photography

Client: On Running
Job: Pictures of the On Running flagship store of Zurich

Architecture Photography

Client: Prada Switzerland
Job: Pictures of the Prada boutiques of Geneva and Zurich

Architecture Photography

Client: Officine Panerai
Job: These images are part of a series of 4 assignments for Officine Panerai, i.e. photos of their boutiques of Interlaken, Zurich, Zermatt and Basel.
Hereafter, the pictures of the new Officine Panerai store of Interlaken.

	MENU
HOME	CORPORATE	ARCHITECTURE
MOBILITY	SAILING	PERSONAL WORK
BIOGRAPHY	PUBLICATIONS	CONTACT