Editorial Photography

 Commissioned for magazine press, this series covers the Bol d'Or du Léman, the iconic sailing regatta organised by the Société Nautique de Genève - Geneva Yacht Club. Where most photographers focused on close-up action shots of competing vessels or official tents, the artistic direction here pursued a different path: building a coherent visual narrative anchored in the depth and stillness of blue, capturing the regatta as a living extension of Lake Geneva itself. The defining image of the series was not a boat at full speed, but a group portrait of the four key figures behind the event. An initiative taken by the photographer, and a moment no other lens captured that day. Pictures made month of May 2026.

Editorial Photography

Commissioned portrait series, Watches & Wonders Geneva 2026. Lionel Busch, founder and CEO of Busch Group, photographed in the salon's public spaces. Six editorial portraits produced for magazine press, delivered in full post-production. Below, 2 of the portraits from the series. Pictures made month of April 2026.

Editorial Photography

Commissioned for magazine press, this series captures the Watches & Wonders fair beyond its walls, revealing its connection to Geneva and its people. Through these images, the event merges with the city’s pulse, where horology becomes part of everyday life. Pictures made month of April 2026

Portrait photography 

Commissioned portrait series, Watches & Wonders Geneva 2026. Amélie Ramseyer, architect and founder of her studio established in 2023, photographed within the Corum exhibition space she designed for the event and the salon's public spaces. Six editorial portraits produced for magazine press, delivered in full post-production. Below, 3 of the portraits from the series.

Portrait photography 

Job: Editorial portraits of students and apprentices competing in the GemGenève Gouaché Contest, each holding the personal sketchbook at the heart of their creative process. As a deliberate artistic direction choice, the backgrounds — sapphire blue, emerald green, ruby red and yellow diamond — echo the colours that have defined the GemGenève aisles for ten editions. The portrait alongside the drawing is of Zélia Hussmann, the winner of the Gouaché competition with her artwork

Portrait photography 

Job: Editorial portraits of GemGenève co-founders Ronny Totah and Thomas Faerber, photographed against backgrounds deliberately chosen as an artistic direction statement: Kashmir sapphire blue and Muzo emerald green, the two keystones of their expertise and the colours that define the GemGenève universe. Pictures made while on assignement at GemGenève, May 2026

Client: Geneva Watch Days

Year: 2024

In his role as Official Photographer of the Geneva Watch Days, Ivan Simeon covered the charity auction held during the 2024 edition of the Geneva Watch Days, Geneva's independent luxury watch exhibition. The assignment included press coverage of the cheque presentation ceremony, documenting the funds raised for the Geneva Watchmaking School (École d'Horlogerie de Genève). Ivan Simeon also photographed the visit to the school and the interactions between Jean-Christophe Babin, President of the Geneva Watch Days and CEO of the Bulgari Group, and the students.

Portrait photography 

Client: Doxa Watches
Job: Editorial portraits for press and general communication purposes of the CEO of Doxa Watches Jan Edöcs. Pictures made during the Geneva Watch Weeks 2025 edition.

Client: Manufacture Renaud Tixier - September 2025

Client: Geneva Watch Days

Year: 2025

Six-day press and communication photography assignment for the 2025 edition of the Geneva Watch Days, Geneva's independent luxury watch fair. As Official Photographer of the Geneva Watch Days, Ivan Simeon produced the complete visual identity library for the edition, including advertising visuals, communication assets, and a press image library distributed to international media worldwide. Selected publications are available in the Publications section.

Client: Geneva Watch Days

Year: 2024

As Official Photographer of the Geneva Watch Days, Ivan Simeon covered the inaugural edition of the Geneva Watch Days Zurich (2024), the first satellite event of the Geneva Watch Days held in Zurich, Switzerland. This press photography assignment documented the launch of the Zurich branch of the independent luxury watch exhibition. The key image from this assignment, published by the international press, portrays the three initiators of the Geneva Watch Days Zurich edition: Antoine Pin, Chairman of the Geneva Watch Days and CEO of the Bulgari Watch Division, Georges Kern, CEO of Breitling, and Edouard Meylan, CEO of H. Moser & Cie. The image captures the success of the initiative by combining formal portraiture with the atmosphere of the event in the background.